Feature Request: Email Campaign Open Rate Tracking
Catherine Eadie



Hi,
Just wondering if there are any plans in the pipeline to allow users to view open rates for email campaigns sent through the LMS?
It would be really helpful to understand engagement levels with our communications and adjust our messaging accordingly. If this is something already on the roadmap (or available in a way I’ve missed!),
Catherine
Catherine Eadie
Thanks!
Good to hear that you "automatically stop sending to email addresses that hard bounce to protect deliverability".
I'll give you an example of what I do when I know people have either moved jobs or a company has closed down. In both cases, I reach out to them on LinkedIn and let them know they can change the email address associated with their account. Not many do this, but a small number do, so I've found it's worth a try. I do this because I want to keep people engaged in a very important, relevant, and current topic. Whether they feel the same is another matter, but being able to bring a few people back is worthwhile.
Unsubscribed, while useful to know, is less important because that person has chosen to disengage. Therefore, I wouldn't necessarily take action based on this information. However, we would still get a rough idea of how many people are receiving our messages.